Module one introduces social media and its use by companies and organizations. Social media is defined as websites and tools that enable computer and mobile phone communication, with Facebook, Instagram, LinkedIn, and Twitter being the main platforms.
Brief Description of Social Media Marketing
Easy
2 mins
Waleed Khalid
The "Social Media Marketing" course is tailored to individuals looking to develop expertise in utilizing social media platforms for marketing purposes. Participants learn strategies for creating and implementing effective social media marketing campaigns, understanding target audiences, and optimizing content for various platforms.
Module 11: Is Social Media Worth It?
Easy
10 mins
Waleed Khalid
Social media has become increasingly popular in the past decade, with Facebook and Twitter reaching billions of users worldwide. This has led to a more connected, identifiable, and contactable audience, unlike before.
Module 10: Bringing it all Together
Easy
18 mins
Waleed Khalid
To comprehend social media. Social media is currently divided into five categories: collaborative blogs, microblogs, content, communities, social networking sites, and virtual or gaming worlds. Some are more business-friendly.
Module 9: Video
Easy
8 mins
Waleed Khalid
Video is a powerful tool for conveying content due to its ability to capture and transmit information through animated images and emotional sound combinations. Its ability to maintain audience attention is well-established, and its reliability is bolstered by increased bandwidth, free video players, software-efficient encoding, and free hosting.
Module 8: Blogging
Easy
6 mins
Waleed Khalid
Business blogging involves adding content-managed pages to a company's website using third-party plug-in software. A blog functions as an online diary, with content running chronologically.
Module 7: Twitter
Easy
12 mins
Waleed Khalid
Business networks like LinkedIn offer corporate sites with news, products, services, business opportunities, and job openings. LinkedIn users can post and gain followers. LinkedIn helps organizations build their image by connecting people, their skills, experience, and relationships.
Module 6: LinkedIn
Easy
7 mins
Waleed Khalid
LinkedIn, a popular social network with over 150 million users, is a valuable tool for professionals to discover key decision makers in companies. Users create professional profiles with personal information, updates, and testimonials.
Module 5: Facebook
Easy
11 mins
Waleed Khalid
To start a business on Facebook, create a page with a personal linked profile and identify your audience. Drive traffic to your page using online and offline methods.
Module 4: Websites and Microsites
Easy
14 mins
Waleed Khalid
Social media initiatives rely on audience data, which is the foundation for all interactions. A high-quality website is essential for showcasing your product, service, business, and project.
