1. Module 6: Pay Per Click (PPC)

    Pay per click (PPC) is a sponsored advertising method used by Google, Yahoo, and Bing to increase exposure and reach the top of search results. It involves choosing a daily budget for ads to appear in searches using a chosen term, with the ad being removed once the budget is reached.
  2. Module 5: Local Search

    To start a business on Facebook, first set up a personal Facebook page tied to your account. This will help you identify your target group and gather information about your business. To promote your page, you can use both online and offline methods.
  3. Module 4: Social Media as part of SEO

    In the fourth module, social media marketing can help SEO and attract more business for both B2C and B2B brands. YouTube, Facebook, and Twitter are popular social networking sites that can be useful for businesses.
  4. Module 3: On-Site SEO

    Module three will show you what you can do to make your site better from the inside. To beat your competitors on Google, where do you begin? Do your research on your rivals. The very first thing you need to do is study your rivals.
  5. Module 5: Fractures and Head Injuries

    This module examines fractures in children and newborns, focusing on skull, spinal, concussion, and compression fractures. Child and newborn bones are softer and more malleable than adult bones, often bending without breaking or partially.
  6. Module 2: Link Building

    To comply with Google's rules, your pages should have at least one text link and use text instead of pictures for important information. Use alternative text in HTML and ensure links work.
  7. Module 1: Introduction to SEO

    Your website serves as your primary customer-facing presence, reflecting your identity and style to an increasingly discerning online audience. However, if your website is not found or visited, you won't get any business.
  8. Brief Description of Search Engine Optimisation for Business

    The "Search Engine Optimization (SEO) for Business" course is designed to provide participants with the knowledge and skills needed to optimize digital content for better visibility on search engines.
  9. Module 6: Communication Skills and Customer Service

    Module six focuses on communication skills for security guards, emphasizing the importance of excellent customer service. Security guards must understand that everyone they meet is a customer, whether internal or external.
  10. Module 5: Emergencies

    Module five focuses on emergency procedures in various situations, including fires, floods, power outages, gas leaks, traffic accidents, chemical spills, riots, assaults, major diseases, crimes, bomb threats, and strange packages.