Social Media Marketing

Lessons

1. Brief Description of Social Media Marketing

   Easy

   2 mins

   Waleed Khalid

   The "Social Media Marketing" course is tailored to individuals looking to develop expertise in utilizing social media platforms for marketing purposes. Participants learn strategies for creating and implementing effective social media marketing campaigns, understanding target audiences, and optimizing content for various platforms.
2. Module 1: Introduction

   Easy

   2 mins

   Waleed Khalid

   Module one introduces social media and its use by companies and organizations. Social media is defined as websites and tools that enable computer and mobile phone communication, with Facebook, Instagram, LinkedIn, and Twitter being the main platforms.
3. Module 2: Business Benefits

   Easy

   3 mins

   Waleed Khalid

   Module 2 discusses the advantages of social media marketing and its impact on various industries. Social media is a cost-effective way to syndicate information and promote an organization.
4. Module 3: Getting Started

   Easy

   3 mins

   Waleed Khalid

   Module 3 provides guidance on setting up, managing, and growing social media efforts. It emphasizes the importance of a specific and succinct marketing strategy that outlines the objectives and goals of the campaign.
5. Module 4: Managing Campaigns

   Easy

   3 mins

   Waleed Khalid

   Module four focuses on managing social media efforts effectively. To engage viewers, create outstanding content that covers topics such as target customer engagement, product development and distribution, and service delivery.
6. Module 5: Social Media Policies

   Easy

   2 mins

   Waleed Khalid

   Module 5 discusses workplace social media management and the importance of a policy. 75% of workers use social media at work, and training employees to use it properly is better than banning it. Social media benefits include relaxation, building professional networks, information exchange, and enhancing company communication, branding, and policies.
7. Module 6: Handling Negative Feedback

   Easy

   2 mins

   Waleed Khalid

   Module six of the program teaches staff how to handle social media criticism professionally. It emphasizes the importance of monitoring social media references of organizations, people, goods, and brands, using Google alerts or advanced technologies to monitor brand-related interactions in real time.